Chai Guys
Brand design and project led by Of One Kind
Scope of work: web design (collaboration) and web development
Platform: Shopify
About
Of One Kind had already nailed the branding — they needed a Shopify partner to bring it to life. Chai Guys' old site just wasn't keeping up. So Of One Kind brought me in for the front-end redesign and rebuild, turning their new brand guidelines into a site that actually felt like Chai Guys.
The Result
We rebuilt the whole thing around what actually matters: making it easy to shop, easy to find a location, and easy to fall for the brand story. Navigation got a serious cleanup, and the backend is now something Chai Guys can actually manage themselves — no more waiting on a developer for small updates. We paid close attention to mobile, since that's where most people land, and made sure every scroll felt as warm and intentional as the chai itself.