As Ojala grows into new collections, they were ready to give their site the maturity to match. Natalie, Ojala's founder, brought me back after we launched their very first website together — this time to build something more elevated, where the product and their beautiful new photography could truly shine. The direction: minimalist, luxury, and image-forward.

The standout challenge was the cart. Ojala wanted a threshold-based discount that grows as you add more — and, crucially, one that follows you across the entire site, so items add up no matter which page you're shopping from. Normally this only works on a dedicated "build your bundle" page, but for Ojala we made it feel seamless everywhere. That same flexibility carries into the Capsule page, where customers can mix and match products visually through drag the image and see how they come together before committing.