After the clarity call, we deliver a brand strategy and creative direction. We both know that we are going for an understated elegance direction during the clarity call. With minimal typography and illustrative line art.

The brand concept presentation after the creative direction is approved. The logo uses infinite line works for the crow and the twig. This logo represent the spirit of the brand of being zero waste and recycling. When you look closely, the crow and the twig are form within an infinite line art