Pop and Scott
Scope of Work: Web Design and Web Development
Platform: Squarespace
About
LULI is a modern tea brand rooted in ancient wisdom, blending time-honored herbs with intentional design, grounded in the principles of Medicine & Food Homology (药食同源). A market leader in China with 400+ stores, LULI has now opened its first Indonesian location in a leading Jakarta mall. Entering this new market, LULI Indonesia needed a website that builds trust, guides visitors easily through the menu and what sets them apart, and opens the door to franchise partners.
The Result
Entering a new market meant earning trust with a fresh audience while opening a credible door for franchise partners. I guided the client on how the story should unfold, then built it to match: clear sections, clean navigation, and a cohesive thread through branding, location, and history. The Infusions page is color-coded by category, so visitors can picture the full range at a glance, and every section carries through to a clear invitation to reach out.